The Rose Hotel is a hotel of firsts: the first Tapestry Collection by Hilton in Illinois, the first new-construction Tapestry property, as well as the first boutique hotel in the densely competitive market of Rosemont. The Rose Hotel was created to be the perfect outpost for business travelers in need of technology-rich meeting venues between connecting flights—but also to be a stylishly enticing draw to leisure guests visiting the nearby sports arenas, restaurants, shopping districts, slot machines and more. The property anchors the newly developed Pearl District, a mixed-use development that includes a plaza that hosts year-round programming and family-friendly restaurants offering unique food, beverage and gaming experiences.
The Rose Hotel joins those trend-setting neighbors by adopting their edgy, innovative spirit and infusing its spaces with fashion-forward artwork that’s open to interpretation. Sculptures and installations waggishly bridge playfulness and drama, purposeful pops of color punctuate an otherwise restrained palette and high-contrast graphic patterns enliven spaces—creating a big, bold and memorable guest experience in this 165-room Tapestry Collection by Hilton hotel.
The fine art-inspired hotel needed a striking brand that felt luxe and expressive. The hotel’s brand narrative is fine art-inspired, centered on creating an atmosphere where guests can collaborate, make strong connections and enrich their lives through art. At The Rose Hotel, there are endless ways for guests to personalize their experience—from the scent in their rooms to the refreshments in their meeting spaces. We created a dynamic identity, featuring a logo where the letters connect—reflecting the blend of cultures and experiences that guests will find at the hotel, and evoking the mixing of colors in an artist’s palette.
In the lobby, guests encounter the first of the hotel’s hashtaggable moments. Inspired by couture window displays, mannequins strike poses along an imposing feature wall—all coated in an optically dazzling camouflage. The playfully disorienting stripes conceal the figures in plain sight, inviting guests to join them for a selfie.
The lounge and restaurant invite guests to discover their favorite place to get comfortable: in a sleek armchair next to a mod fireplace, on a stool at the full-service bar or sharing foie gras popcorn with friends in the dining area. For special events, the private dining room seats up to 14 in a window-filled room with a western exposure—where the shifting colors of LED lighting mimic the shifting tones of the sunset. Events for both work and play are equally at home in a 6,000-squarefoot environment filled with lighthearted touches. Rain or shine, an installation of glowing umbrellas above the pre-function space casts the room in shifting hues—lending a calming air for guests stepping out of meetings, and setting an ethereal tone for evening events. Whimsical artwork in collaborative breakout spaces highlights the tools of the trade for both the art and fashion worlds.