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The Most Experienced Select-Service Hotel Design Agency.

Designing environments for the fast-growing select-service hotel sector requires a customized approach: one with extra agility and efficiency, delivering on compressed timelines and budgets as well as unique brand requirements. That’s why we carefully developed a specialized process, and assembled a dedicated team of designers who are always up to the challenge, never sacrificing expertise or professionalism. The best-known brands and most successful developers in select-service hospitality know they can turn to us, and they do—together, we’ve completed hundreds of projects across the country.


Our Approach


PIP Review
We meet with our client to listen for priorities, identify concerns and establish a partnership. Then, we assess PIP relative to comparable, successful projects we have completed in the past with the same brand and offer suggestions.

Design & Documentation
Informed by our market knowledge, we create a concept design solution. We conduct a collaborative workshop to review the concept with our client and receive feedback. Afterwards, we create clear, detailed construction documents for the client to send out for bid.

Design Review
We prepare a design package for approval, including a design book, an FF&E specification manual and design drawings in strict adherence to the brand’s submission standards. Throughout the review and approval process, we maintain close communication with our client.

During this phase, we review and supervise construction submittals and RFIs, samples and cuttings. We participate in weekly status calls and conduct a site visit. Throughout construction, we effectively manage the project using sophisticated PM software—keeping things moving to the right places, and the right people.



  • Planning & Design
  • Brand Guideline Implementation
  • Concept Development
  • Furnishing Design