Open

We transform opportunity into a new perspective. View Our Portfolio

Imagining possibilities. Actualizing solutions. Building trust.

We are value creators with depth and breadth across all facets of the hotel development process, engaged in an eclectic mix of projects for the world’s foremost hospitality brands and operating companies—and for ourselves.

As consultants, we are creative pragmatists, discerning discoverers of opportunity and vigilant protectors from downside risk who treat every project as though it were our own. As partners, hotel owners, developers and active investors—with more than $1 billion currently in development in U.S. alone—we continually seek out atypical development projects that enable us to actualize exemplary properties that create the greatest possible value.

…

Our approach

Take stock.

Staying in the know about market factors isn’t just our job, it’s second nature. With our decades of experience as part of The Gettys Group and countless cycles in the hospitality industry, our instincts are attuned to the market trends and consumer behaviors that lead to the best-of-the-best investment opportunities.

Take action.

With an opportunity in our sights, we set the wheels in motion—examining the market, uncovering potential new revenue streams and re-crunching each number until everything is just right. Every negotiation and every draft of the pro forma brings us closer to a property transformed to create lasting value.

Take flight.

Our strength truly lies in the strength of our partnerships; we collaborate with the best minds in finance, design, construction and operations to propel our vision off the ground. Whether we’re navigating historical tax credits or building relationships with the industry’s most innovative brands, our deep bench provides the right expertise in every situation and at every step.

Creating great hospitality experiences is in our DNA.

We have a new name, but a decades-old pedigree. As one of The Gettys Group Companies, we have a long track record of collective experience as leaders in hospitality development, creating guest-centric solutions that drive marketplace success.

Our experience is broad, with backgrounds in investment management, real estate development, architecture construction engineering and hospitality operations. Being part of The Gettys Group Companies provides us with a unique competitive advantage: the ability to leverage the vast resources and specialized expertise of our sister companies—from interior design to branding, marketing to procurement.

Let’s start something interesting.

Our team

…

Roger Hill

CEO
…

Andrew J. Fay

President
…

Jerry Zeitner

Chief Operating Officer
…

Bradley Gookins

Chief Financial Officer
…

Damir Sisirak

Senior Consultant
…

Marlon Taylor

Consultant