Creating brands with visibility, desirability and hospitality.
Branding is how a business presents itself to the world—it is both a first impression and a lasting impression. Our team listens to the needs and dreams of our clients, translating them into tangible brand creations. As collaborative storytellers, designers and strategists, we have refined this process over nearly one hundred brands, from hotels and restaurants to real estate properties, tailoring our process to suit the needs of each unique project and client.
This is an important (and fun!) step at the start of every project. We immerse ourselves in the market in order to find opportunities for differentiation. This deep dive into local culture enables us to deliver thoughtful solutions for our clients and their guests.
Based on our market insights, we develop a unique, inspired brand concept and discover the whole personality of the brand. We provide language that describes the brand in its own unique voice, and suggestions for signature guest experiences.
Brand Naming & Identity
A memorable name and identity can help a brand become recognizable and beloved. Our team provides name suggestions that fit the brand’s unique characteristics. Once we have the perfect name, our designers create a range of possibilities for the visual identity. We collaborate with clients to refine the brand identity until it’s just right.
We love this step, because the brand becomes a reality. From key marketing copy to production-ready business cards, menus and more, we provide whatever branded materials our clients need. We include a detailed style guide to ensure clarity and consistency.