Metaphorically speaking, creating a meaningful and memorable hospitality experience is like staging a Broadway show:
Each of these roles was represented in a July 14 conversation hosted by Boutique Design. This expert group—hospitality playwrights, set designers and producers—delved into differentiation through branding, storytelling’s role in hospitality success, and the relationship between branding, interior design and service.
— The Gettys Group Companies (@TheGettysGroup) July 14, 2020
The Sable at Navy Pier—an upcoming Curio Collection Hotel in Chicago—is inspired by a United States Navy training vessel that docked at the pier during WWII. The hotel’s brand cleverly embraces its namesake’s heritage as site of take-offs and landings.