A New Lifestyle Brand Created for Scalability

Our Gettys Interiors team played an integral part in the development of interior brand standards for the latest brand to join the Hilton Hotels & Resorts portfolio. Working closely with stakeholders from Hilton, as well as a team of more than 100 consultants, we developed signature interior elements for Tempo’s public areas and guestrooms, catering to the emerging millennial lifestyle market.

Hilton’s Tempo brand was imagined to be a “non-prototypical prototype”—an easily scalable and executable model with an appropriate mix of prescribed and flexible elements. Understanding that the brand’s demographic craves contextual and memorable experiences, with high expectations for quality and consistency, Gettys Interiors developed a thoughtful design program with core elements that allow for varying degrees of customization.

A core component of the brand program is its open-plan lobby requirement with spaces to facilitate socializing, collaboration, and focused work. Standard elements also include an evening bar experience, a casual cafe and market, and flexible, informal meeting spaces. These fixed program elements give way to more flexible, yet required, features—like a signature “look up” moment, with dramatic installations intended to draw guests’ eyes from their phones and daily distractions. These standard components are open for interpretation by property owners and design teams, allowing each property to offer distinctive design and experiences unique to its location, while ensuring a consistent overall brand experience from property to property.