The Gettys Group Principal Ron Swidler bylined a piece entitled, “A Stage Set with a Story: Designing Hotels with a Narrative” for Lodging Magazine.
“Once, it was enough to simply create attractive lobbies and comfortable guestrooms and serve undifferentiated food in restaurants. That was then, this is now,” Ron wrote. “Today, hotel guests are more discerning, globally aware, and socially connected. And they expect more. They demand an experience and maybe even a transformative one.”
Read the full article here.