When we partnered with Iskalo Development Corporation to renovate and rebrand the Lord Amherst Hotel in Amherst, NY, inspiration struck in the form of Frank C. Reikart, a legendary local from the early 20th century whose hospitality, entrepreneurship and colorful personality were famous throughout the town.
The brand personality of Reikart House captures its namesake’s notable grace and bubbly charisma. A musician, entertainer, inventor, barber, photographer and ice cream man, his multi-talented and affable nature translate into a hospitality experience peppered with unexpected moments of delight.
The interiors are designed to accentuate comfort with a touch of whimsy: elegant but approachable, the spaces exhibit the colonial revivalism of Duane Lyman’s original design while elevating Reikart House to a modern destination for locals and visitors alike. To perfectly integrate those classic and contemporary touches, we procured locally sourced furnishings that convey warmth with wink of fun.