In an article titled, “Female-driven travel results in multifunctional, fluid hotels,” Hotel Business talked with The Gettys Group Principal Meg Prendergast about how women are driving changes in the travel industry.
“Women are driven by empowerment,” she said. “This is sometimes felt through decision-making and choices. Any time we can offer choice to the consumer in the hospitality world, that is something to be strongly considered. We do it in a variety of ways, be it in the flexibility in terms of furnishings, to flexibility in how these hotel spaces might be utilized over the course of the day.”
Read the full article here.
We’re looking forward to continuing the discussion about female travelers with Meg at this year’s edition of NeoCon! Join us for her session, “Hospitality Taste-Making: Female Travelers as Drivers of Hotel Guest Preferences,” on Tuesday, June 12, from 9:30 a.m. – 10:30 a.m.
Photo: Meg’s panel of influential women in the travel and design industries, NeoCon 2017