CHICAGO – December 7, 2023 – Angelica Acebedo-Frint has been appointed Principal of The Gettys Group Companies’ Branding Group and member of the firm’s Executive Team.
“This is an exciting new chapter for Gettys Branding,” said Andrew J. Fay, Co-Founder and President. “I’m delighted to welcome back Angelica to the firm. Her extraordinary talent, extensive experience and unique connection with the company’s legacy and values make her the ideal choice for this ultra-important role as we move into the future.”
A devout believer that good design combined with evocative brand storytelling has the power to inspire and compel, Angelica is the lead creative voice of The Gettys Group Companies. In this role, Angelica is excited to collaborate with clients and teammates, leaning into the brand strategy that is the foundation of beautiful, purpose-driven brands.
Angelica is known as a leader who welcomes different perspectives, encourages exploration, and believes good talent deserves the opportunity to be great. Warm and open, her leadership approach can be summarized simply: “Keep it real,” and “Never lose your sense of humor!”
In addition to serving as Gettys Branding’s Creative Director in the past, Angelica also served as Senior Manager of Global Creative Strategy at Hyatt Hotels & Resorts, where she built and led the in-house creative team in their global brand refresh initiatives, launched the company’s new all-inclusive offering, and oversaw the global standards and visual guidelines for all of the company’s brands.
As Creative Director at Trunk Club, she led a team of 15 professionals, developing programs that achieved a remarkable 54% lift in brand awareness. At Nordstrom, she was responsible for the brand’s creative strategy and 360-degree digital marketing campaigns across multiple service lines.
According to Roger G. Hill II, Co-Founder and Chairman, “As a member of the Gettys Group Companies’ executive committee, Angelica is empowered to not only significantly build the Branding Group, but also support the firm overall as it moves into its next phase. Her entrepreneurialism, energy, and drive are sure to play a large part in achieving that goal.”