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May 8, 2020 | Insights

Spurring Recovery Through Culture, Commitment and Collaboration

Roger Hill and an esteemed panel discuss the value of clear communication, protective legislation and innovation in aiding economic recovery.

Apr 30, 2020 | Insights

Looking Toward the Future with IIDA & IIDA Illinois

How will hotels approach reopening? What makes this “once-in-a-lifetime” global event different from others we’ve lived through in the past?

Apr 14, 2020 | Insights

Three Bright Spots in a Difficult Time for Hospitality

During recent webinars, we’ve asked where—in this newly dubbed Time of Uncertainty—can we look for a small dose of optimism?

Mar 23, 2020 | Insights

Trendline Issue 07: Pricing Pandemonium

As consumers wade through a tsunami of competing offers, they expect something in return when they give a brand their loyalty:…

Aug 19, 2019 | Insights

Trendline Issue 06: Ephemeral

As a scarce commodity, consumer’s time needs to deliver maximum value—which sometimes means speeding through a tedious experience, and at…

Apr 25, 2019 | Insights

Trendline Issue 05: Playsumers

No matter the age on our IDs, we welcome it when brands invite us to engage in play. Play brings…

Jan 14, 2019 | Insights

Trendline Issue 04: Youniverse

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this…

Sep 24, 2018 | Insights

Trendline Issue 03: Ubitech

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this…

Jul 30, 2018 | Insights

Trendline Issue 02: Joyning

Hotels have always been environments that facilitate and support the interactions and connections that occur between guests—but why is this…

Jun 2, 2018 | Insights

Trendline Issue 01: Helpfull

The ways in which brands, or companies, can be Helpfull are limitless. One of the interesting extensions/evolutions of this trend…