Senior Creative Strategist

Position Summary

Reporting to the Director of Branding, The Senior Creative Strategist is responsible for partnering with the rest of the creative team for the development and execution of creative concepts and executions to support The Gettys Group client projects.

The Senior Creative Strategist is a key member of the creative team, possessing a deep understanding of print and digital design, storytelling, and strategic brand creation. They are responsible for creating research-led strategy, concept development, and design development on a per-project basis. They will partner with the rest of the design team to bring concepts to life. They are comfortable explaining their ideas to members at all levels of the organization, and can understand and translate stakeholders’ business needs into beautiful and workable solutions.

What You’ll Bring
A great storytelling and design sense, energy, optimism, and eagerness to tackle new creative challenges.

We’d Love to See
Initiative, curiosity, flexibility, and a collaborative team mentality.

Impact You’ll Make
You’ll be an important part of a close-knit, collaborative group, and have the opportunity to lead strategic and design projects, and drive solutions that will elevate our clients’ investments and our work as a company.



Position Responsibilities

  • Understand clients’ creative and business goals.

  • Lead and/or contribute to the development of engaging brand experiences that deliver against the client goals and project objectives, including: research, market insights, brand positioning, framing opportunities for our clients and team, brand concept development, and naming

  • Interpret a wide range of information (client data, online search, third-party research) to frame up insight-driven solutions that will best position the project, and inspire clients and team members

  • Articulate and present concepts and rationale to other team members and clients, leading creative brainstorms, strategy and client presentations/workshops on a per-project basis

  • Work closely with Director and other designers to conceptualize, develop and design brand identities, presentation decks, mood boards, and a variety of print collateral and digital materials

  • Mentor and inspire design team—both internal and external resources—to appropriately execute against a project’s vision

  • Elevate the creative level of the work coming out of the company

  • Continue to refine and enhance the team’s process and deliverables

Job Requirements

  • Excellent communication skills including ability to articulate creative concepts and rationale to other team members and stakeholders

  • Confident and effective presentation skills

  • In-depth knowledge of/exposure to travel/hospitality industry preferred

  • In-depth knowledge of branding and marketing

  • Strong research and writing capabilities

  • Ability to work quickly and independently under pressure, with careful attention to detail and a positive attitude

  • Ability to approach projects with flexibility, collaboration and resourcefulness

  • Self-directed, motivated, and accountable, with the ability to direct and motivate others

  • Provide insights, guidance and knowledge to the overall team

  • Passion for design and eagerness to elevate other creative people

  • Collaborative and professional work ethic

  • Well-organized, dedicated and passionate

  • Committed to continuing education and skill advancement

  • Travel as needed on a per-project basis

Technical Skills

  • Expert knowledge of Adobe Software: Photoshop, Illustrator and InDesign

  • Expert Knowledge of Microsoft Office: Excel, PowerPoint and Word

  • Proficient knowledge of print and digital production processes

  • Web background, including a working knowledge of HTML and CSS a definite plus

Education & Experience

  • Bachelor’s degree (BA/BFA) from a four-year accredited college or university in Fine Arts, Graphic Design/Visual Communications or related

  • 6+ years of industry or agency experience

  • Hospitality and Food & Beverage experience (desired, but not a must)

  • Strong multi-disciplinary portfolio required

How to Apply