The Gettys Group Companies is a family of award-winning, hospitality-focused companies dedicated to creating the inspired moments that stay with guests, residents and tenants, and the defined details that enrich brands.
For more than 30 years, we have guided developers, operators and brands in the creation of meaningful and rewarding hospitality experiences around the world. Whether stewarding new developments, launching compelling brands, designing interiors for all tiers of the chain scale, or demystifying the procurement process, clients can count on us to elevate and transform, to make things easy and, most importantly, to create value.
Uniting to Imagine the Future of Hospitality
Organized by The Gettys Group Companies and Chief Innovation Officer, Ron Swidler, teams of hospitality experts collaborated to ideate, prototype, and test innovations for the near and more distant future of our industry.
The project began with workshops held between 2004 and 2006, which led to inventive solutions in floor and wall coverings, green walls and Aloft’s famous robotic butler, Botler. More than a workshop, Hotel of Tomorrow® was developed as a methodology—a fast-paced process of identifying design challenges, compiling research and inspiration, and collaboratively evaluating and elevating new ideas.
In 2020, we kicked off a reframed, virtual version of The Hotel of Tomorrow®—updated with the latest technology to fit our new remote reality, and focused on the challenges that have arisen for hospitality in the era of COVID-19—and hosted by Batterii’s Co-Creation® Studio. The project included 325 industry professionals from over 100 hospitality-focused companies, and a valued group of partners, including: Phillips & Co., Global Allies, TrendWatching, Cornell University, Hilton, Marriott and Material ConneXion.