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HOTEL OF TOMORROW ™ (H.O.T. Project)

The Future of Hospitality Is Now

Type

  • Event

Capabilites

  • Branding

As leaders in the global hospitality industry, The Gettys Group set out to design and create a think tank to envision the future of hospitality. A series of annual collaborative workshops were organized to generate hundreds of innovative ideas, many of which were published and some which became reality.

Member participants included hospitality industry companies, owners, operators, designers, consultants, artists, manufacturers, media and students.

This completely new approach to idea generation created a thought-leadership position for Gettys, as well as the other sponsors and participants.

The results:

  • Three years of workshops
  • Dozens of sponsors
  • Hundreds of collaborators
  • Thousands of ideas