Dr. Phillips Center for the Performing Arts

Widening an Audience


  • Mix-Used Development, Urban Development


  • Consulting

The Dr. Phillips Center for the Performing Arts Development hired us in a consultation capacity through the City of Orlando’s RFP process. Our experts were tasked with creating a feasible and profitable plan to add residences and a hotel to the property.


The Gettys Consulting team evaluated the existing property, keeping in mind the retail, theater and parking needs. We developed a proposition to include a chef-driven restaurant, art studio space for guestrooms, balconies for all guestrooms, and an infinity edge pool overlooking the arts plaza. These solutions were deemed effective and profitable, and were approved by the city.