Realizing Brand Potential
Brand Design
We create and re-imagine brands that work for your business and strike a chord with the people that matter – hotel guests, hotel staff and hotel owners. We believe brand design is about crafting, targeting and conveying significant value to everyone who comes in contact with your brand.
At Gettys, we look inside and out. We research the people we are designing for, as well as the wider consumer landscape. With our expertise in hospitality, we have a deep understanding of emerging trends and patterns, and use this knowledge to develop a brand strategy.
Brand concept imagined, we then define the brand’s attributes. Positioning, naming, values, operational concepts. Each has their part to play in articulating a cohesive vision.
We build your brand’s architecture and then bring it to life through logo development, business collateral design, typeface and imagery, identity boards, signage development, and identity usage guides.
Featured Projects
Hard Rock Hotel MacauMacau
At Gettys we create guest experiences that go beyond the imaginable. more
The Henry, An Autograph Collection HotelDearborn, Michigan
We fuse our interior design skills with our brand design acumen. more
